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I’m incredibly proud to share that Promise was selected to participate in the Disney Accelerator Program.

Forbes contributor Maureen Kerr profiled our Co-founder and Chief Creative Officer Dave Clark

The Hollywood Reporter's Steven Zeitchik takes a look at the new films and series being developed at Promise.

The team at The Generation Company, Promise’s AI innovation lab and production services division, had the unique opportunity to work on UFC Freedom 250, a one-of-a-kind event at the White House that aired in 170 countries on Sunday, June 14 as part of a series of celebrations honoring America's 250th birthday. Our role involved creating more than 150 shots and sequences across three short films celebrating pivotal moments in American history. To do this, our team of artists

Jamie Byrne spoke about how AI adoption in Hollywood is increasingly shaped by each client's own risk tolerance, and how the history of technology has shown that those who lean into new tools in times of change tend to rise, while those who hold back may fall behind.

By Nem Perez and Connie Wailan Siu At this week's Runway conference, we showcased our team's work on a true crime series that set out to do something incredibly difficult: place the host inside locations that no longer exist, allowing audiences to feel fully immersed in the story. Harlan Coben’s Final Twist, which airs on CBS and Paramount +, takes viewers inside crime cases from the past. The original locations have long since changed or disappeared altogether. There was no

James Hibberd at The Hollywood Reporter profiled Curious Refuge, the world's largest AI filmmaking school and part of Promise.

While the tools of filmmaking may evolve, development at its core remains the same: working with talented writers to shape great stories and bring them to audiences around the world.

One year ago, we started Promise Advanced Imagination because we believed generative technology could open a new chapter for storytellers everywhere. This past year, our focus was clear. Build the foundation for a GenAI era studio that puts artists first and is powered by a creative pipeline capable of supporting high-quality, long-form storytelling.

Dale Williams and Guillaume Hurbault of Solo Twin Studios join Promise full-time as GenAI Directors.

At Promise, we’re exploring how the next generation of filmmakers can use GenAI to expand what’s possible on screen, while keeping human creativity at the heart of every story. Recently, three of our filmmakers — Dave Clark, MetaPuppet, and Guillaume Hurbault — put that idea into practice by creating original short films using the latest generative tools from Adobe Firefly. Each approached their film through a deeply personal lens, reimagining what filmmaking can become when

The Generation Company is a new division of Promise dedicated to producing world-class Generative AI visual effects and custom sequences for studios and creative partners,

Sometimes the scariest stories come from real life. Promise GenAI director MetaPuppet takes us inside "Thomas Hate," a concept exploration born from his own personal experience.

Telling the oldest story with the newest tools: How AI, anthropology, and firelight shaped a cinematic vision of prehistory.

Promise welcomes three new leaders to the company: Tyler Mitchell, Michelle Slavich, and Mariana Acuña Acosta

At Promise, every GenAI director is asked to bring forward ideas for films and series. I wasn’t new to writing scripts or concepts, but...

We’re excited to share that Promise has expanded our investor base through a new strategic investment and partnership with Google’s AI...

There’s a common misconception that generative AI filmmaking is as simple as typing a few text prompts and waiting for a movie to pop...

At Promise, we set out to do more than build a new kind of studio—we set out to champion a movement. A movement where technology fuels...

Alex Weprin at The Hollywood Reporter covered our acquisition of Curious Refuge.