Bloomberg: Animation’s AI Reckoning: Filmmakers Say They Can Make Movies for 90% Less

Read the full story on Bloomberg.

Bloomberg's Lucas Shaw looks at how AI may shift costs in animation, and at the range of views across the field on what that means for the work itself.

Concept development at Promise

Our Co-founder and CEO George Strompolos tells Bloomberg that calls come in nearly every day from major studios, production companies and brands, and the piece touches on studios and networks tapping The Generation Company, our innovation lab and partner services division, for support on AI-enabled productions.

George draws a parallel to the arrival of YouTube, which opened production and distribution to storytellers who had never had a way in, and describes a system where big stories can get told and made by filmmakers around the world. More on Bloomberg.