LA Times: How Culver City is quietly emerging as a new mecca for AI filmmaking
The Los Angeles Times recently featured Promise in a story exploring how Culver City and the surrounding areas are becoming a hub for a new generation of AI filmmaking studios.
The article highlights the growing community of filmmakers, artists, and technology companies exploring new approaches to production, including Promise’s hybrid filmmaking model, which combines live-action performances and traditional filmmaking techniques with generative AI.
“It’s a great breeding ground for this new filmmaking,” said Promise co-founder Dave Clark, speaking about Culver City. “To the independent filmmakers here, it’s time to take back power.”
The story also highlights Promise’s acquisition of Curious Refuge and its role in helping artists develop new skills as the industry evolves.
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