Variety: Creative and Marketing Execs Discuss AI’s Present and Future in Film at Sundance

Read on Variety here.

Abigail Lee at Variety covered the "Future of AI Filmmaking" panel at Sundance, where our Co-Founder and Chief Creative Officer Dave Clark joined Adobe's Meagan Keane, filmmaker Paul Trillo, Secret Level's Jason Zada, and AGBO's Angela Russo-Otstot to discuss how AI is shaping the industry.

Dave spoke to his background as a traditional artist trained at Pratt and in film school, framing AI as a tool that opens new ways to tell and present stories, while the panel as a whole emphasized that artists must stay actively engaged in shaping how the technology develops rather than letting it happen to them.

The piece captures a shared theme across the panelists: AI can remove friction and expand creative possibility, but human vision, voice, and artistry have to remain at the center. More here.