Variety: AI Business, Creativity and Jobs Take Center Stage at HPA Tech Retreat

Read the story on Variety here.

Variety covered the AI-focused sessions at HPA Tech Retreat, the influential industry gathering now in its 30th year, where our Co-Founder and Chief Creative Officer Dave Clark discussed the development of Muse, Promise's proprietary studio operating system.

Dave explained that Muse is built to move at the speed of AI, describing his goal of creating a creative production pipeline flexible enough to constantly shift and adapt as the technology itself keeps changing. He noted that he expects this evolution to continue for the rest of his career, underscoring a broader theme of the retreat: that the tools and workflows studios build today need to be designed for change, not permanence.

The piece highlights Promise's approach alongside a wider industry conversation happening at HPA, where studio leaders and technologists spent the week examining how AI is reshaping production and post-production workflows, and what that means for creative teams navigating the shift.

More here.