IndieWire: What Does a Gen AI Content Studio Actually Look Like?

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Chris O'Falt at IndieWire covered our first round of hires and development deals, giving readers a look at what a Gen AI content studio actually looks like in practice.

The piece details our new in-house resident artists including MetaPuppet, who joined as Head of Genre/Gen AI Director, alongside our first class of Gen AI Directors with development deals: Junie Lau, Dale Williams, Guillaume Hurbault, and Ryan James Phillips.

Our President and COO Jamie Byrne spoke to the thinking behind these hires, describing a creator-led approach where artists drive ideas rather than a traditional development structure, and explained how each artist will split time between original concepts and assignments developed alongside traditional Hollywood creators and IP partners. More here.