Hollywood Reporter: AI Entertainment Studio Promise Inks Deal With Google, Raises Investment from Michael Ovitz’s Crossbeam
Updated: Aug 19
Read the full story on The Hollywood Reporter.
The Hollywood Reporter's Alex Weprin covered the announcement of Promise, and the bet behind it: a studio built around generative AI from the ground up rather than bolted onto an existing one.
The piece lays out the founding team, our Co-founder and CEO George Strompolos, Co-founder and President Jamie Byrne, and Co-founder and Chief Creative Officer Dave Clark, and the backing that got us started, with Peter Chernin's The North Road Company and Andrew Chen of Andreessen Horowitz leading the round.
George Strompolos notes that this is a transformational moment in entertainment, and that a studio has to be built from the ground up, around the artists, the technology and a new workflow, to unlock what the moment makes possible.
Chernin framed his own reasoning around the same idea, that putting artists and creatives first is the only workable approach to bringing generative AI into the creative process.
The article also points readers to the open letter our founders published at launch, which says the thing we have kept saying since: technology is the backbone, and the creative community is the heart and soul.
Read the full story on The Hollywood Reporter.
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