Deadline: Co-Founder Of Promise Talks Up A Hybrid Approach To AI In Film As The Gen AI Studio Shows Off ‘NinjaPunk’ & ‘Extinction’ Projects

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Promise Studios Co-Founder and Chief Creative Officer Dave Clark hit the Cote D’Azur and showed glimpses of film projects NinjaPunk and Extinction as part of the Cannes Market’s deep focus on AI. The generative AI studio boss also talked about how Promise sees AI meshing with traditional filmmaking.

“I don’t personally forsee generative AI coming in and taking over the entire production process, there’s always going to have to be a human involved creatively,” he said at an invite-only AI event held at the Plages Des Palmes beach-front venue in Cannes.

Dave Clark and Guillaume Hurbault at Cannes Next

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