The Generation Company: Storytelling Without Limits

At Promise, everything begins with a love of filmmaking, the kind fueled by great scripts, bold ideas, and unforgettable images. Yet every filmmaker has faced the frustration of a scene that feels impossible to capture, a shot too ambitious for the budget, timeline, or tools at hand.

The Generation Company was created to change that. This new division of Promise is dedicated to producing world-class Generative AI (GenAI) visual effects and custom sequences for studios and creative partners, giving storytellers the power to realize moments that might otherwise remain only in their imagination.

At the helm is Nem Perez, a filmmaker and GenAI artist known for uniting cinematic craft with cutting-edge technology. Perez founded Storyblocker, pioneering virtual production and AI workflows. He has also directed music videos for Mac Miller, Nipsey Hussle, Chance the Rapper, and Hit-Boy, brought a filmmaker’s eye to campaigns for Disney Parks, Walmart, Converse, and Acura, and held senior creative roles at Leo Burnett, Deutsch LA, and Snapchat.

Nem Perez, Head of The Generation Company

The Generation Company offers its partners:

• Custom AI VFX & Sequences: Premium visual effects and pivotal sequences shaped with a filmmaker’s eye, delivered to the highest standards of modern cinema. From key enhancements to full-scene execution, we help partners achieve bold moments that push the story forward.

  
  

• The GenCo Crew: A dedicated team of AI specialists who embed directly into creative departments, collaborating directly with Art, Costume, Props, and Storyboarding. By generating rapid variations and prototypes, the GenCo Crew helps filmmakers and department heads explore more ideas earlier, building stronger creative foundations before cameras ever roll.

  
  

At its core, The Generation Company exists to support the artist and their creative vision by embracing new tools that expand what’s possible. Because in the GenAI era, no vision is too ambitious, and no creativity is out of bounds.

—Jamie Byrne, Co-Founder, President & COO, Promise